Statistic regarding Heine (Versandhandel) customers: hobbies

AIlon has analyzed 2222 people from Germany who have a very high affinity to Heine (Versandhandel) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Heine (Versandhandel)

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a strong preference for the shopping brand "Heine (Versandhandel)", compared to the total population. Especially noticeable is the positive relation to Cooking, Gardening, Sewing/knitting/crocheting, as well as the negative correlation with Comics, Video games, DIY/carpentry.

This bar chart visualizes, how an affinity for the brand "Heine (Versandhandel)" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Heine (Versandhandel)" customers to have an affinity for "Cooking" is increased by 55.87% .

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