Statistic regarding Heine (Versandhandel) customers: favorite online travel agencies

AIlon has analyzed 2222 people from Germany who have a very high affinity to Heine (Versandhandel) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Heine (Versandhandel)

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the shopping brand "Heine (Versandhandel)", compared to the total population. Extremely pronounced is the increased value for Berge & Meer, Hurtigruten, Aida Cruises, as well as the negative relation to Airbnb, Booking.Com, Trivago.

This bar chart visualizes, how an affinity for the brand "Heine (Versandhandel)" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Heine (Versandhandel)" customers to have an affinity for "Airbnb" is decreased by 25.66% .

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