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Shopping | American Express
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the financial services company "American Express", compared to the total population.
Very noticeable is the positive correlation with Hit, Metro, Breuninger, as well as the negative correlation with Aldi, Woolworth, Lidl.
This bar chart visualizes, how a preference for the brand "American Express" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have a preference for "Hit" is increased by 161.03% .
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