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Shopping | Motorrad
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the mobility service provider "Motorrad", compared to the total population.
Very noticeable is the positive correlation with Bauhaus, Sport Scheck, Hit, as well as the decreased value for Woolworth, Aldi, Lidl.
This bar chart visualizes, how a preference for the brand "Motorrad" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Motorrad" customers to have a preference for "Bauhaus" is increased by 88.77% .
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