This study is based on a small sample and is not entirely current.
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Shopping | Sat.1
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the media company "Sat.1", compared to the total population.
The largest outliers in the positive range are: About You, Zalando, Dm and in the negative range are: Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how a preference for the brand "Sat.1" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sat.1" viewers to have a preference for "About You" is increased by 87.43% .
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