Statistic regarding Vattenfall brandfans: favorite shopping brands

AIlon has analyzed 19927 people from Germany who have a very high affinity to Vattenfall and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Vattenfall

March 24, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the energy company "Vattenfall", compared to the total population. The largest outliers in the positive range are: Verivox, Groupon, Rakuten and in the negative range are: Woolworth, Aldi, Fielmann.

This bar chart visualizes, how an affinity for the brand "Vattenfall" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vattenfall" brandfans to have a preference for "Verivox" is increased by 106.42% .

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