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Shopping | VHV Gruppe
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the financial services company "VHV Gruppe", compared to the total population.
Very pronounced is the positive relation to Obi, Bauhaus, Wayfair, as well as the negative correlation with Woolworth, Aldi, Bader.
This bar chart visualizes, how a preference for the brand "VHV Gruppe" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "VHV Gruppe" brandfans to have a preference for "Obi" is increased by 26.19% .
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