AIlon has analyzed 50474 people from Germany who have a very high affinity to Rewe and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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Create current statisticsMarch 3, 2023
This statistic visualizes the socio economic scores of that part of the German population, with a high affinity for the shopping brand "Rewe", in comparison to the total population.
The numbers for 70+ are increased, while the values for 41-50 are decreased in comparison to the total population.
This bar chart compares the "Rewe" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute: 70+ is applicable to 36.91% of the "Rewe" customers, in contrast to 20.63% for the total german population.
Socioeconomic status (SES) is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others. When analyzing a family's SES, the household income, earners' education, and occupation are examined, as well as combined income, whereas for an individual's SES only their own attributes are assessed. However, SES is more commonly used to depict an economic difference in society as a whole.
Source:
AIlon
Publication date:
March 3, 2023
Sample size Rewe:
50474
Sample size population sample: 3.414.229
Area of enquiry: Germany
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