Statistic regarding Rewe customers: favorite shopping brands

AIlon has analyzed 50474 people from Germany who have a very high affinity to Rewe and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Rewe

March 3, 2023

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "Rewe", compared to the total population. The largest deviations in the positive range are: Rewe, Edeka, Galeria Kaufhof and in the negative range are: Fielmann, Woolworth, Guenstiger.De.

This bar chart visualizes, how a preference for the brand "Rewe" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rewe" customers to have an affinity for "Rewe" is increased by 63.21% .

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