Statistics regarding Fast Fashion brandfans in Germany
Last updated: March 28, 2022
Fast fashion is a term used to describe a highly profitable business model based on replicating catwalk trends and high-fashion designs, and mass-producing them at low cost. The term fast fashion is also used to generically describe the products of the fast fashion business model. The fast fashion business model was made possible during the late 20th century as manufacturing of cloth became cheaper and easier, through new materials like polyester and nylon, efficient supply chains and quick response manufacturing methods, and inexpensive labour in sweatshop production and low-labour protection bulk clothing manufacturing industries in South, South East, and East Asia.
AIlon has analyzed 9005 people from Germany who have a very high affinity to Fast Fashion and compared the mean values with a representative sample of the population.