Statistic regarding Fast Fashion brandfans: favorite fast fashion brands

AIlon has analyzed 9005 people from Germany who have a very high affinity to Fast Fashion and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Fast Fashion

March 28, 2022

This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the brand "Fast Fashion", compared to the total population. The largest deviations in the positive range are: Mango, Guess, Zara and in the negative range are: Peacocks, Rainbow Shops, Kik.

This bar chart visualizes, how a preference for the brand "Fast Fashion" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fast Fashion" brandfans to have a preference for "Mango" is increased by 165.78% .

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