Statistic regarding Fast Fashion brandfans: preferred lifestyle

AIlon has analyzed 9005 people from Germany who have a very high affinity to Fast Fashion and compared the mean values with a representative sample of the population.

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Lifestyle | Fast Fashion

March 28, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Fast Fashion", in comparison to the total population. Very pronounced are the positive values for Fast fashion, Slow fashion, Fashion and the negative values for Gambling, Brille beim Optiker kaufen, Smoking.

This bar chart visualizes, how a preference for the brand "Fast Fashion" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fast Fashion" brandfans to have an affinity for "Fast fashion" is increased by 194.5% .

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