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Beauty | Fast Fashion
March 28, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Fast Fashion", compared to the total population.
Very pronounced is the positive correlation with Mac, Essence Cosmetics, Wella, as well as the negative correlation with Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how an affinity for the brand "Fast Fashion" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fast Fashion" brandfans to have an affinity for "Mac" is increased by 175.46% .
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