This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | comma (Unternehmen)
July 14, 2022
This statistic shows the favored automotive magazines of that part of the German population, with a strong preference for the fashion label "comma (Unternehmen)", compared to the total population.
The affinity for the magazines "ADAC Motorwelt" and "Porsche Fahrer - Das unabhängige Porsche" is strongly increased, while it is considerably decreased for the the magazines "Auto Motor Sport" and "Auto BILD".
This bar chart visualizes, how a preference for the brand "comma (Unternehmen)" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "comma (Unternehmen)" customers to have a preference for "Auto Motor Sport" is decreased by 40.52% .
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