Statistic regarding comma (Unternehmen) customers: cultural preferences

AIlon has analyzed 5643 people from Germany who have a very high affinity to comma (Unternehmen) and compared the mean values with a representative sample of the population.

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Culture | comma (Unternehmen)

July 14, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the fashion label "comma (Unternehmen)", compared to the total population. Especially noticeable are the positive values for Musicals and Theatre and the negative values for Architecture and 60s.

This bar chart visualizes, how an affinity for the brand "comma (Unternehmen)" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "comma (Unternehmen)" customers to have an affinity for "Architecture" is decreased by 34.29% .

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