Statistic regarding comma (Unternehmen) customers: most popular home&living magazines

AIlon has analyzed 5643 people from Germany who have a very high affinity to comma (Unternehmen) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | comma (Unternehmen)

July 14, 2022

This statistic visualizes the favorite home&living magazines of that part of the German population, with a high affinity for the fashion label "comma (Unternehmen)", compared to the total population. The preference for the magazines "Schöner Wohnen" and "Living at Home" is moderately increased, while it is strongly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Country Homes".

This bar chart visualizes, how an affinity for the brand "comma (Unternehmen)" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "comma (Unternehmen)" customers to have a preference for "Schöner Wohnen" is increased by 164.27% .

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