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Beauty Influencer | Evonik Industries
March 28, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the chemical company "Evonik Industries", compared to the total population.
Very pronounced is the positive correlation with Jeffree Star and Bretman Rock, as well as the decreased value for Dagibee and Hanadi Beauty.
This bar chart visualizes, how a preference for the brand "Evonik Industries" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Evonik Industries" customers to have an affinity for "Dagibee" is decreased by 2.4% .
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