Statistic regarding Sparkassen-Versicherung Sachsen brandfans: most popular celebrity magazines

AIlon has analyzed 6378 people from Germany who have a very high affinity to Sparkassen-Versicherung Sachsen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Celebrity Magazine | Sparkassen-Versicherung Sachsen

March 24, 2022

This statistic visualizes the favored celebrity magazines of that part of the German population, with a strong preference for the financial services company "Sparkassen-Versicherung Sachsen", in comparison to the total population. The affinity for the magazines "Shape" and "inTouch" is strongly increased, while it is clearly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "Sparkassen-Versicherung Sachsen" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparkassen-Versicherung Sachsen" brandfans to have a preference for "Freizeit Revue" is decreased by 22.5% .

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