Statistic regarding Sparkassen-Versicherung Sachsen brandfans: most popular national newspapers

AIlon has analyzed 6378 people from Germany who have a very high affinity to Sparkassen-Versicherung Sachsen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Sparkassen-Versicherung Sachsen

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the financial services company "Sparkassen-Versicherung Sachsen", compared to the total population. The affinity for the newspapers "Die Welt Kompakt", "Handelsblatt", "Frankfurter allgemeine Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Sparkassen-Versicherung Sachsen" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparkassen-Versicherung Sachsen" brandfans to have a preference for "Die Welt Kompakt" is increased by 88.6% .

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