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Communication | Sparkassen-Versicherung Sachsen
March 24, 2022
This statistic shows the most popular cell phone providers and messenger services of that part of the German population, with a strong preference for the financial services company "Sparkassen-Versicherung Sachsen", compared to the total population.
Especially noticeable is the positive relation to Threema and Telegram, as well as the negative relation to O2 and Congstar.
This bar chart visualizes, how an affinity for the brand "Sparkassen-Versicherung Sachsen" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparkassen-Versicherung Sachsen" brandfans to have a preference for "Threema" is increased by 80.52% .
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