Statistic regarding Sparkassen-Versicherung Sachsen brandfans: most popular home&living magazines

AIlon has analyzed 6378 people from Germany who have a very high affinity to Sparkassen-Versicherung Sachsen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Sparkassen-Versicherung Sachsen

March 24, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the financial services company "Sparkassen-Versicherung Sachsen", in comparison to the total population. The preference for the magazines "Das Haus" and "Wohnen" is considerably increased, while it is strongly decreased for the the magazines "Landidee" and "Mein schönes Land".

This bar chart visualizes, how an affinity for the brand "Sparkassen-Versicherung Sachsen" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparkassen-Versicherung Sachsen" brandfans to have an affinity for "Das Haus" is increased by 89.68% .

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