Statistic regarding Amazon customers: most popular entertainment influencers

AIlon has analyzed 45103 people from Germany who have a very high affinity to Amazon and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Amazon

March 23, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the shopping brand "Amazon", compared to the total population. Extremely noticeable is the positive relation to Dwayne Johnson, Joko Winterscheidt, Udo Bönstrup, as well as the negative correlation with Guido Maria Kretschmer, Sascha Grammel, Daniela Katzenberger.

This bar chart visualizes, how an affinity for the brand "Amazon" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Amazon" customers to have an affinity for "Dwayne Johnson" is increased by 1.87% .

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