Statistic regarding Amazon customers: favorite food manufacturer

AIlon has analyzed 45103 people from Germany who have a very high affinity to Amazon and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food | Amazon

March 23, 2022

This statistic shows the favorite food manufacturer of that part of the German population, with a strong preference for the shopping brand "Amazon", compared to the total population. The largest deviations in the positive range are: Dr Oetker, Coca Cola, Snickers and in the negative range are: After Eight, Maggi, Vitamalz.

This bar chart visualizes, how a preference for the brand "Amazon" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Amazon" customers to have an affinity for "Dr Oetker" is increased by 58.36% .

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