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Fashionfast | Amazon
March 23, 2022
This statistic shows the favored fast fashion brands of that part of the German population, with a strong preference for the shopping brand "Amazon", compared to the total population.
Especially noticeable is the increased value for S. Oliver, Esprit, H&M, as well as the decreased value for C&A, Kik, Forever 21.
This bar chart visualizes, how an affinity for the brand "Amazon" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Amazon" customers to have a preference for "S. Oliver" is increased by 54.3% .
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