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Beauty Influencer | Amazon
March 23, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the shopping brand "Amazon", compared to the total population.
Extremely noticeable is the positive correlation with Jeffree Star and Nikis Beauty Channel, as well as the negative relation to Ingrid Nilsen and Dagibee.
This bar chart visualizes, how an affinity for the brand "Amazon" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Amazon" customers to have a preference for "Jeffree Star" is increased by 1.0% .
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