Statistic regarding Amazon customers: favorite tech brands

AIlon has analyzed 45103 people from Germany who have a very high affinity to Amazon and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | Amazon

March 23, 2022

This statistic visualizes the favorite tech brands of that part of the German population, with a high affinity for the shopping brand "Amazon", compared to the total population. The largest outliers in the positive range are: Skype, Toshiba, Microsoft and in the negative range are: Vonvon, Qualcomm, D-Link.

This bar chart visualizes, how an affinity for the brand "Amazon" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Amazon" customers to have an affinity for "Skype" is increased by 62.83% .

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