Statistic regarding Desigual customers: most popular entertainment influencers

AIlon has analyzed 1964 people from Germany who have a very high affinity to Desigual and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Desigual

March 24, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the fashion label "Desigual", compared to the total population. The largest deviations in the positive range are: Joko Winterscheidt, Palina Rojinski, Udo Bönstrup and in the negative range are: Sascha Grammel, Mario Barth, Marcel Scorpion.

This bar chart visualizes, how an affinity for the brand "Desigual" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desigual" customers to have an affinity for "Joko Winterscheidt" is increased by 2.65% .

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