Statistic regarding Desigual customers: most popular automotive magazines

AIlon has analyzed 1964 people from Germany who have a very high affinity to Desigual and compared the mean values with a representative sample of the population.

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Automotive Magazine | Desigual

March 24, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the fashion label "Desigual", compared to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is moderately increased, while it is strongly decreased for the the magazines "Classic Trader" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Desigual" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desigual" customers to have a preference for "ADAC Motorwelt" is increased by 72.41% .

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