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Lifestyle | Desigual
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Desigual", in comparison to the total population.
Very noticeable are the positive values for Nutzt Vergleichsportale, Shopping in furniture stores, Haustier: Kaninchen oder Hase and the negative values for Brille beim Optiker kaufen, Shopping in Discounters, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "Desigual" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desigual" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 96.27% .
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