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Beauty Influencer | Desigual
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the fashion label "Desigual", compared to the total population.
The largest outliers in the positive range are: Kandee Johnson and Jeffree Star and in the negative range are: Ingrid Nilsen and Bibisbeautypalace.
This bar chart visualizes, how a preference for the brand "Desigual" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desigual" customers to have a preference for "Kandee Johnson" is increased by 2.1% .
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