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Fashionfast | Desigual
March 24, 2022
This statistic shows the preferred fast fashion brands of that part of the German population, with a high affinity for the fashion label "Desigual", in comparison to the total population.
The largest outliers in the positive range are: Esprit, S. Oliver, United Colors Of Bennetton and in the negative range are: Kik, C&A, Peacocks.
This bar chart visualizes, how an affinity for the brand "Desigual" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Desigual" customers to have an affinity for "Esprit" is increased by 101.83% .
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