Statistic regarding Gillette customers: most popular entertainment influencers

AIlon has analyzed 15408 people from Germany who have a very high affinity to Gillette and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Gillette

March 23, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the cosmetics brand "Gillette", in comparison to the total population. Especially pronounced is the positive correlation with Dwayne Johnson, Inscope21, Tedros Teclebrhan, as well as the negative relation to Guido Maria Kretschmer, Daniela Katzenberger, Ilka Bessin.

This bar chart visualizes, how an affinity for the brand "Gillette" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have a preference for "Guido Maria Kretschmer" is decreased by 10.51% .

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