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Lifestyle | Gillette
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the cosmetics brand "Gillette", compared to the total population.
Extremely pronounced are the positive values for Smoking, E-Mobilität, Hybrid Autos and the negative values for Hair care, Manicure, Skin care.
This bar chart visualizes, how a preference for the brand "Gillette" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have an affinity for "Hair care" is decreased by 99.37% .
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