Statistic regarding Gillette customers: most popular economy magazines

AIlon has analyzed 15408 people from Germany who have a very high affinity to Gillette and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Gillette

March 23, 2022

This statistic shows the favorite economy magazines of that part of the German population, with a strong preference for the cosmetics brand "Gillette", compared to the total population. The preference for the magazines "Manager Magazin" and "Wirtschaftswoche" is moderately increased, while it is strongly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "Gillette" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have a preference for "Manager Magazin" is increased by 95.83% .

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