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Values | Gillette
March 23, 2022
This statistic visualizes the favored values of that part of the German population, with a strong preference for the cosmetics brand "Gillette", in comparison to the total population.
Especially noticeable are the positive values for Minimalism, Migration, Human rights and the negative values for Astrology, Religion, Christianity.
This bar chart visualizes, how an affinity for the brand "Gillette" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have an affinity for "Minimalism" is increased by 95.79% .
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