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Shopping | Gillette
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the cosmetics brand "Gillette", in comparison to the total population.
The largest deviations in the positive range are: Bauhaus, Hornbach, Obi and in the negative range are: Woolworth, Aldi, Rossmann.
This bar chart visualizes, how a preference for the brand "Gillette" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have an affinity for "Bauhaus" is increased by 94.56% .
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