Statistic regarding Maggi customers: most popular entertainment influencers

AIlon has analyzed 2022 people from Germany who have a very high affinity to Maggi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Maggi

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the food manufacturer "Maggi", compared to the total population. Very pronounced is the positive relation to Daniela Katzenberger, Ilka Bessin, Sascha Grammel, as well as the decreased value for Tedros Teclebrhan, Simon Desue, Inscope21.

This bar chart visualizes, how an affinity for the brand "Maggi" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Maggi" customers to have an affinity for "Daniela Katzenberger" is increased by 11.75% .

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