This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | Maggi
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the food manufacturer "Maggi", compared to the total population.
Very pronounced are the positive values for Haustier: Vogel, Brille beim Optiker kaufen, Online shopping and the negative values for Driving, Having a smart TV, Shopping in furniture stores.
This bar chart visualizes, how an affinity for the brand "Maggi" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Maggi" customers to have a preference for "Driving" is decreased by 92.8% .
You are free to share and adapt, you must give appropriate credit.
