Statistic regarding Maggi customers: favorite chemical companies

AIlon has analyzed 2022 people from Germany who have a very high affinity to Maggi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | Maggi

March 24, 2022

This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the food manufacturer "Maggi", compared to the total population. The largest deviations in the positive range are: Basf, Gazprom, Bayer Ag and in the negative range are: Esso, Shell, Aral.

This bar chart visualizes, how an affinity for the brand "Maggi" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Maggi" customers to have a preference for "Esso" is decreased by 68.11% .

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