Statistic regarding Maggi customers: hobbies

AIlon has analyzed 2022 people from Germany who have a very high affinity to Maggi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Maggi

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the food manufacturer "Maggi", in comparison to the total population. Especially noticeable is the positive relation to Sewing/knitting/crocheting, Cooking, Basteln, as well as the negative relation to Travelling, Photography, Erneuerbare Energie.

This bar chart visualizes, how a preference for the brand "Maggi" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Maggi" customers to have an affinity for "Sewing/knitting/crocheting" is increased by 98.4% .

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