Statistic regarding Maggi customers: most popular economy magazines

AIlon has analyzed 2022 people from Germany who have a very high affinity to Maggi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Maggi

March 24, 2022

This statistic shows the favored economy magazines of that part of the German population, with a strong preference for the food manufacturer "Maggi", in comparison to the total population. The affinity for the magazines "Forbes" and "W&V" is considerably increased, while it is strongly decreased for the the magazines "Wirtschaftswoche" and "Manager Magazin".

This bar chart visualizes, how a preference for the brand "Maggi" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Maggi" customers to have an affinity for "Wirtschaftswoche" is decreased by 44.78% .

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