This study is based on a small sample and is not entirely current.
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Create current statisticsFood Influencer | ASOS.com
March 23, 2022
This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the fast fashion label "ASOS.com", in comparison to the total population.
Very pronounced is the increased value for Jamie Oliver and Cornelia Poletto, as well as the decreased value for Nelson Müller and So Vegan.
This bar chart visualizes, how a preference for the brand "ASOS.com" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ASOS.com" customers to have a preference for "Nelson Müller" is decreased by 2.01% .
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