Statistic regarding ASOS.com customers: most popular automotive influencers

AIlon has analyzed 1706 people from Germany who have a very high affinity to ASOS.com and compared the mean values with a representative sample of the population.

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Automotive Influencer | ASOS.com

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the fast fashion label "ASOS.com", compared to the total population. The largest outliers in the positive range are: SchrauberBlog and Supercar Blondie and in the negative range are: Querly and Dumm Tüch.

This bar chart visualizes, how a preference for the brand "ASOS.com" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ASOS.com" customers to have a preference for "SchrauberBlog" is increased by 1.94% .

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