Statistic regarding ASOS.com customers: favorite online travel agencies

AIlon has analyzed 1706 people from Germany who have a very high affinity to ASOS.com and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | ASOS.com

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the fast fashion label "ASOS.com", compared to the total population. Especially noticeable is the positive relation to Airbnb, Skyscanner, Urlaubsguru.De, as well as the negative correlation with Berge & Meer, Öger Tours, Studiosus Reisen.

This bar chart visualizes, how a preference for the brand "ASOS.com" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ASOS.com" customers to have an affinity for "Airbnb" is increased by 172.38% .

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