Statistic regarding ASOS.com customers: favorite musicians

AIlon has analyzed 1706 people from Germany who have a very high affinity to ASOS.com and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | ASOS.com

March 23, 2022

This statistic shows the most popular artists of that part of the German population, with a strong preference for the fast fashion label "ASOS.com", compared to the total population. Very pronounced is the increased value for Kings Of Leon, The Kooks, Justin Timberlake, as well as the negative relation to Böhse Onkelz, Kollegah, Mark Forster.

This bar chart visualizes, how an affinity for the brand "ASOS.com" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ASOS.com" customers to have an affinity for "Kings Of Leon" is increased by 4.76% .

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