Statistic regarding ASOS.com customers: favorite shopping brands

AIlon has analyzed 1706 people from Germany who have a very high affinity to ASOS.com and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | ASOS.com

March 23, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fast fashion label "ASOS.com", compared to the total population. The largest deviations in the positive range are: Steam, Aliexpress, Alibaba and in the negative range are: Fielmann, Schwab, Guenstiger.De.

This bar chart visualizes, how a preference for the brand "ASOS.com" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ASOS.com" customers to have an affinity for "Steam" is increased by 189.35% .

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