Statistic regarding Möbel Kraft customers: most popular food influencers

AIlon has analyzed 1745 people from Germany who have a very high affinity to Möbel Kraft and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Möbel Kraft

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the furniture retailer "Möbel Kraft", compared to the total population. Extremely pronounced is the positive correlation with So Vegan and Vegan Richa, as well as the decreased value for Johann Lafer and Ralf Zacherl.

This bar chart visualizes, how a preference for the brand "Möbel Kraft" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Möbel Kraft" customers to have a preference for "So Vegan" is increased by 2.61% .

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