Statistic regarding Möbel Kraft customers: most popular economy magazines

AIlon has analyzed 1745 people from Germany who have a very high affinity to Möbel Kraft and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Möbel Kraft

March 23, 2022

This statistic shows the favored economy magazines of that part of the German population, with a strong preference for the furniture retailer "Möbel Kraft", in comparison to the total population. The affinity for the magazines "Wirtschaftswoche" and "Manager Magazin" is moderately increased, while it is clearly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "Möbel Kraft" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Möbel Kraft" customers to have a preference for "Wirtschaftswoche" is increased by 52.25% .

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