Statistic regarding Möbel Kraft customers: favorite shopping brands

AIlon has analyzed 1745 people from Germany who have a very high affinity to Möbel Kraft and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Möbel Kraft

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the furniture retailer "Möbel Kraft", in comparison to the total population. Especially pronounced is the positive relation to Müller, Rewe, Check24, as well as the decreased value for Woolworth, Aldi, Fielmann.

This bar chart visualizes, how an affinity for the brand "Möbel Kraft" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Möbel Kraft" customers to have a preference for "Müller" is increased by 61.45% .

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