Statistic regarding Möbel Kraft customers: cultural preferences

AIlon has analyzed 1745 people from Germany who have a very high affinity to Möbel Kraft and compared the mean values with a representative sample of the population.

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Culture | Möbel Kraft

March 23, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the furniture retailer "Möbel Kraft", compared to the total population. Extremely noticeable are the positive values for Musicals and Architecture and the negative values for 30s and 40er.

This bar chart visualizes, how an affinity for the brand "Möbel Kraft" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Möbel Kraft" customers to have an affinity for "Musicals" is increased by 26.11% .

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